Christian Dior was born in January 1905, in Normandy, France, but soon after the family moved to Paris. It was here in Paris, the fashion capital of the world, that Dior opened its haute couture studios in the somewhat bleak postwar winter of 1947, on Avenue Montaigne. His lively spring collection was an instant hit, probably because it contrasted with the austerity of Paris during and just after World War II. Literally overnight, Dior became famous all over the world. At the time of her death in 1957 at just 52 years old, Dior counted among its high-profile clients such elegant and diverse women as Marlene Dietrich, Rita Hayworth, Eva Gardner, the Duchess of Windsor and Eva Peron. It is out of this culture of haute couture emanating from Christian Dior watches.

Dior watchmaking is an instantly recognizable luxury watch collection. Over sixty years of exceptional creativity add to what is a long-standing and exceptional Swiss tradition of watchmaking to produce one-of-a-kind timepieces that are in keeping with the ‘House of Dior’.

Dior watches are designed at Avenue Montaigne studios. Here, a team of watchmaking experts start with the drawing boards and bring together particular associations of images and inspiration of all kinds to sketch the initial contours of a new watch. These designs are then passed on to Dior.The watchmaking workshops‘(watchmaking studios) in La Chaux-de-Fonds, Switzerland; an area that is widely known as the global cradle of the watch industry.

With sophisticated software, the watchmakers of ‘The watchmaking workshopsNext, determine the technical feasibility of the designs, the various components of the watch, and the characteristics of the bracelet. Fundamentally, there is an ongoing discussion between Parisian designers and Swiss watchmakers.

Dior Horologer is made up of three main collections: Dior christal for women, Red number for men, and The D For Dior, also for women. In surprisingly different ways, each of these collections combines the best quality with the best design. Tea Dior christal The collection is a discreet tribute to Christian Dior himself. Through the use of crystal and diamonds, these watches are like Dior haute couture dresses, they are as beautiful and immaculate on the inside as they are on the outside. Tea The D For Dior The collection is relatively new, just launched in 2003. It is a classic line of watches inspired by the style of the 70s, and which Dior describes as for the woman who wants to wear a men’s watch so that she is always thinking about it. Tea Red number The collection cares about technical performance, without compromising on Dior men’s style.

The reliability of Christian Dior watches is guaranteed by their conformity with both rigorous international technical standards and the norms associated with the “Swiss Made” designation. The conditions required for the ‘Swiss Made’ label are strict. Established in 1971, this code of practice dictates that at least half of the components used for movements, assembly, testing and control of movements and, finally, assembly, adjustment, time setting and control of the watch in their entirety must be made in Switzerland.