Whenever you go to the movies, you expect to have a good time, see a good movie, and if you’re really going a little crazy, pay for a big popcorn and soda “just for the sake of it.” Well, the experience of watching movies has certainly changed in recent years, and right now the biggest trend in the theater industry has to do with the popularity of the movie brewery.

You heard right. A movie brewery. Movie theater chains across the country have begun offering alcoholic beverages to viewers while they watch movies, and even provide service throughout the entire movie. It seems like a simple idea with few bells and whistles, but when you stop and think about it, the notion of a cinema serving drinks is a bit crazy.

We’ve gotten so used to the idea of ​​what a movie theater is that when something new comes along, we really are speechless. Still, don’t let this stop you from taking the time to experience what a movie brewery can do to reinforce what can sometimes be an uneventful movie night.

Discovering the secret of a cinema brewery is not really discovering anything, but immersing yourself in the experience will give you a chance to get a taste of what the future of movie theaters will look like.

Here are some things to keep in mind:

Make sure you have a designated driver or plan to use a car service – Safety and responsibility are always paramount when you consume alcohol. There are too many options available to get transportation if you have consumed alcohol.

Sort the things you like to compare – If you like a pale beer or a strong beer, check out what they have to offer. You might be pleasantly surprised to find that your local movie theater brewery can offer award-winning beer options that have put the greater brewing community on notice. When it comes to food, let’s say popcorn and candy won’t be what you ask for. Fresh ingredients and restaurant-quality offerings are the best.

Plan a return visit to try something new every time – Be the connoisseur you know what you are and try something new every time you watch a movie. Not only will you get a chance to see all that your local movie brewery has to offer, but you can also take advantage of loyalty programs that can save you money for subsequent visits.

Almost everyone can say that they have been to a movie theater, but not so many can make that claim when it comes to a movie theater brewery. If you love movies or maybe you took a break from a disappointing trip to the previous cinema, you owe it to yourself to experience what appears to be the way of the future for the film industry. You can find the next great place for a date night, a night out with the family, or even just a great place to meet up with friends.