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How To Improve Your Google Ranking: Priceless Secrets From An SEO Expert

Ignorance is not bliss in online marketing. Common mistakes made by inexperienced entrepreneurs can result in poor sales largely because few people visit your website. Why? Because little to no effort has been put into website search engine optimization, probably the most important aspect of having a website to date.

If you have a website, you probably know that where it shows up in daily Google searches can make or break it. If I’ve already lost you, let me explain. All Internet users today have particular interests, and at one time or another, they will type a short phrase into the Google search field to find websites that represent their interests. For example, if they’ve been invited to attend a baby shower, they might search the Internet using the phrase “baby shower gifts.” What happens next is critical to your website if you’re selling baby gifts. On page one of Google’s search results, you’ll see the most popular websites offering baby gifts, mysteriously ranked by a Google algorithm that takes into account how much traffic a site is likely to receive, how many external links connect with this site, how relevant your domain name, page title, page description, and actual content relate to the phrase being searched for, how “rich” or complete that content may be, how often that content is updated, how many internal site links are related to search, as well as compliance with a range of other search engine optimization parameters.

While most people with a website have heard of search engine optimization, or SEO, most business owners I’ve worked with consider it a non-essential service designed to rob them of their valuable marketing funds. without any apparent benefit. And it doesn’t help that your spam filters are filled with emails daily from SEO “experts” promising you top spot in Google rankings. I admit it gets a bit tedious and hard to swallow!

For that reason, I include SEO as part of my website design services, which eliminates any reason for my clients to be upset about its cost. In fact, they applaud this decision with relief as they prefer to work with someone they trust. From my point of view, it gives me the opportunity to show them an improvement in their rankings, which in turn increases traffic and sales. Many of them say that I am a magician. But I know it’s just being aware of what Google searches for.

One Big Reason Your Rankings May Be Suffering

If you fall into an extremely common category of websites, like baby gifts, for example, the likelihood that your website will appear as the number one search result, not to mention even appearing on page one of the top twenty search results, it’s pretty remote. In fact, it wouldn’t be surprising if your website showed up on page 1,056 of all search results when you realize that a Google search for baby gifts just returned 24,200,000 results on 0.22 seconds.

Wow! That’s some steep competition! And which lucky website appears at the top of the list? I clicked on it and discovered that it was very well represented in the baby gifts category, with many options and many purchase options presented in a professional and attractive way. I also discovered that it was hosted on Yahoo Stores, which probably provided advanced and sophisticated functionality in terms of shopping cart performance, as well as advanced search engine optimization assistance.

This did not surprise me. Since I have clients who have stores on eBay and Amazon, as well as an e-commerce website of their own using a great shopping cart powered by ShopSite, I am well aware that you can easily reap the benefits of relationships with these internet giants. by increasing your ranking on Google. If the extra registrations I’ve done for all of my clients’ websites with Google Webmaster Tools and Google Analytics also contribute to excellent search rankings is not a confirmed fact, I’d venture to say that if the partnerships with Google don’t positively affect their rankings Certainly the knowledge gained from them does!

My daily foray into visitor analytics for each and every one of my websites gives me a distinct competitive advantage in understanding what affects visits, searches, rankings, and results. Also, each of the internet giants I’ve mentioned has a financial interest in the success of their stores by sharing a percentage of sales, charging listing fees, or charging a monthly shopping cart fee, all of which I consider to be worthwhile! worth it! You definitely get what you pay for.

Of course, I can’t argue with the value of using PayPal as your store’s payment gateway, allowing you to use its wonderfully comprehensive functionality to accept credit cards for free. Years ago, some of my clients were paying exorbitant monthly fees to banks for such services, many of which had poor performance and woefully weak administrative support. It’s really refreshing to have found some of today’s Internet giants to be easily accessible and wonderfully responsive to user needs!

And I should add that the latest leader of the pack, Google, offers incredible options in terms of a knowledge base on virtually every possible topic, free of charge… yet it is one of the richest companies in the cosmos.

What to do to improve your Google ranking

But back to her baby gift website and her less than stellar Google search rankings. What can you do to improve your ranking if you are competing with everyone? First, as I would recommend in any marketing effort, your eCommerce website would perform better in Google rankings if it appealed to a special segment of a market rather than an entire generic category worldwide. Instead of targeting “gifts” or even “baby gifts,” it’s best to try to narrow down the category to describe a more unique aspect of baby gifts, thematically, geographically, or in some other way that makes your effort different. the rest. While you will still be competing with a host of other websites, if someone happens to be more specific in their search terms to include your specialty, your Google ranking can be positively affected. Another useful strategy is to include a blog as part of your website because that content is updated more regularly and will attract Google’s attention. Overall, while I still recommend being frugal with your marketing spend during this economic downturn, I urge you to make sure you promote your website everywhere you can to drive traffic on your own. In addition to adding your website URL (www.yourwebsite.com) to each mode of marketing you use, including your email signature, business cards, letterhead, advertising, newsletters, flyers, conversational networking opportunities, etc., it is also your responsibility to search the Internet for the endless variety of sites that will include free listings about your business, such as Twitter, Facebook, LinkedIn, Yellow Pages, Yahoo and Google Free Local Listings, etc., as well as forums and blogs about Appropriate topics where comments can be posted including links to your website.

When analyzing your Google rankings, don’t put too much emphasis on your fear that maybe it’s your web designer’s fault for not having a facility for beautiful graphics because Google doesn’t even see the artwork on your website. And if it did, Google search rankings don’t care how innovative, eye-catching, appropriate, or tasteful your artwork may be, unfortunately. Rather, the search engine optimization techniques required for successful ranking are based more on strategies that, ironically, can serve to denigrate the aesthetics of a website if not controlled by a web designer who has a full understanding of what it is. which is necessary to achieve Google parameters while staying on top of what you keep. professionalism and viewer appeal in website design.

Often when I do a Google search on a particular topic just to see what competition there may be for a client I work for, I am disgusted by the look of some of the websites that have made it to the top of the search. listed because they’ve clearly achieved their enviable position in returns for nothing to do with graphic design sophistication. However, your SEO specialists (if not the web owners themselves) have cracked Google’s code for ranking superiority simply by understanding what defines a properly optimized website, regardless of what it looks like. I often wonder if there is a certain bond between computer geeks that gives them a universal community that makes it very easy to master SEO voodoo unlike some of us who focus more on the importance of appearances and brand excellence.

In any case, I am pleased to report that both aspects can coexist peacefully to the benefit of the website owner, who can enjoy a prominent presence at the top of search listings while winning the hearts of buyers with the glamour, cunning and ostentation. Google has completely missed out.

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