How to make a good YouTube video
First of all, I want to congratulate you on leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content continues to grow and you don’t want to be left out of the game.
43% of people want to see more video content from marketers. “(HubSpot, 2016)
But how are your videos?
If you post videos regularly, but don’t see any increase in views and engagement, you may not be thinking enough about your video creation process.
Why is video quality crucial?
You’re probably tired of hearing that quality matters. But I can’t stress enough how important this is.
You have to increase the ranking of your YouTube videos so that people find your videos and have a chance to enjoy them.
While it is true that the quality of a video does not directly influence the ranking of YouTube videos, it still carries a lot of weight.
If the video is bad, no amount of YouTube SEO can make it shine.
Let’s say your video ranks high in search results and people click on it. But the video quality is poor and users click again after couple of seconds.
In addition to not having the opportunity to convert viewers into customers, this behavior seriously hurts your ranking.
How is that?
One of YouTube’s top ranking factors is audience retention.
The longer users watch the videos, higher the ranking. YouTube wants its users to stay on YouTube as long as possible, so if you keep the audience entertained and on the platform, it will be rewarded for it.
As YouTube says in the Academy of Creators: “Your goal is to keep audience retention as close to 100% as possible (because this means that viewers are watching all your videos). And videos with audience retention and a Consistently high watch times have the potential to appear more frequently in suggested and search locations on YouTube. “
I hope you are now convinced that you should strive to create engaging content that will hold your audience’s interest. until the end of the video.
How to create videos that keep the audience watching?
High-quality audio and images – The way you deliver your content in terms of video and audio quality plays a huge role in retention. If the sound or picture is bad, people won’t stay long enough to find out what they can learn from you.
Inform viewers of what they will learn at first: About 20% of viewers will fly after the first 10 seconds of the video if they are not sure that the video is showing them what they are looking for. Be sure to point out what they will learn at the beginning.
Introduction – Like I said earlier, it’s easy to lose viewers in the first 10 seconds. You want to make sure your introduction is engaging and captivates the attention of your viewers so they stick around for the entirety of your content.
Don’t ramble – Especially if you are at the beginning, you will be tempted to create those lengthy presentations with unnecessary information that tend to put people to sleep. Keep your introduction to the point and go to the main content.
Script of your videos – Don’t get in front of the camera and start talking. Plan your videos in advance and guide them. This will ensure that you stay on point and cover the most important aspects of the topic without losing your ideas along the way.
Predicting audience questions – One way to pique viewers’ curiosity is to address questions they may have that you will answer later in the video. Let’s say you do a tutorial on how to be more productive and you mention about the Pomodoro technique at some point. Saying something like “You’re probably wondering what the Pomodoro Technique is. I’ll get to it in a minute” will keep viewers interested in continuing to watch the video.
Give enough thought to creating videos as just having content won’t be enough. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos will not be rated.
When you have high-quality content and do some SEO video optimization, you will almost certainly rank YouTube videos on the first page.