Digital Marketing

How to show the authenticity of your business in your content

To get started creating authentic content, you’ll want to define your ideal customer and know what’s important to share with them to guide them through your funnels, in a way that matches your intent based on where they are in their buying cycle.

Share your stories

But you need to know what stories to share. When you really understand who your audience is and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate to them, they will see that your authenticity is reflected in your relationship with them.

Be transparent

Okay, you want to be transparent. But first you have to decide how transparent it is and then stick to that. You make sure that the transparency you are using matches the customer’s needs. For example, if you say you make $ 100,000 a year, why don’t you show it? If you just say you can make money, that’s different. But if you indicate a number, it is important that you are willing to show proof as well.

Get more involved

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in an authentic way with what you want to achieve? Do you answer questions openly or do you ask them yourself? It’s probably best to talk about some things openly, even if they are a problem or a complaint. This will make you even more transparent and authentic to your followers.

Tell customer stories

One way to use content to show authenticity is to collect and share your customer’s success stories. This is a great way to show what is working to the rest of your audience. They love reading stories and connecting with people who are already their customers. You can do this in a blog post, on social media, or through live interviews using Facebook Live or Zoom.us.

Be consistent across all channels

Today, marketing is expected in a multi-channel environment. You will need to market online and offline and across multiple channels in both environments. So you need to be consistent. Consistency is much easier if you are already authentic with your brand and with yourself.

Use different formats

Content marketing requires you to use many different content formats, many of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can also turn that interview into a blog post. So you can even use that interview in a book as an example. Also, you can extract quotes from the interview to create memes.

When you learn how to match content to your customer’s purchase cycle, using authentic forms of content from you, from users, and from others contributing content to your industry or niche, you will find that it is easier to create content for your audience. . This is because you know you are being true to yourself and your brand.

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