Digital Marketing

Social Media Marketing for Small Business Owners

I believe that social marketing allows you to take your business to the next level. If you are not currently using social media marketing, you are missing out on a great opportunity to tell your potential customers about your brand.

If you use social media correctly, you could open your brand or your business to new opportunities.

Ask friends and family

By asking your friends and family to follow your account, you will be able to gain initial followers for your sterile accounts. No matter how good your content is, people will be reluctant to follow a bleak account. Have your friends and family follow your account and then ask them to invite some of their friends.

Be consistent

It can be frustrating when you try too hard and don’t get any rewards, but the thing about internet marketing is that the more consistent you are, the more chance there is that social media will work for you and your brand. The most important conclusion is not to give up.

Schedule posts

Being consistent is important, being smart is even more important. By scheduling a month of social media content, you can get back to doing other things your business needs. When scheduling posts, it may take a full day to get a month of content, but it will be worth it. Your social profile will be complete and will make your business look well managed.

Make content worth sharing

For some businesses, social media can seem boring – for example, a builder constantly posting their latest offers on bricks will quickly become boring. Think of ways to share your content, think of ways to make your content more interesting, think of ways your competitors are not using social media, and then go for it. A great example is the YouTube guy will it blend, the product is a boring blender, but when making videos about destroying items in the blender, the videos have been viewed and shared millions of times around the world.


Typical PPC ads can be expensive. Social ads are much more affordable. If you are looking for a cheaper way to advertise, you may want to give social media a try. Facebook allows you to boost a post or your page. Twitter allows you to promote a tweet. Try both, you can gain followers for your brand and traffic to your own site.


Do you want to increase your brand awareness? Then give away something for free. People love free stuff. Get people to follow and retweet your status for free stuff and watch your follower account explode.

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