Business

Successful Marketing to Women: The Close Factor (Part 3 of Series 5)

Last week I talked about the * Confidence Factor *, the second step you need to take to gain your share of the female market. Today, we’re going to talk about getting paid, the * closing factor *.

FACTOR NUMBER 3: THE NEARBY FACTOR

You may have heard the phrase “The more you count, the more you sell.“Well with women, the more you SHARE, the more you sell. To shut it down and make him want to buy from you, you have to include a lot of triggers in your text and marketing. Here are some devices you can use in your marketing right now to increase his rate of rapprochement with women.

Remember, women are primarily interested in community, people, relationships; there is no winner … only one village.

Women base their opinions on personality, while men base it on specific details. It makes sense when we go back to our instincts of what is important to a caveman versus a cavewoman. Caveman has a unique approach to procreating your DNA. Cavewoman takes a multi-pronged approach to preserving her children and the safety of the town.

This makes storytelling very powerful for women. The narrative works with women AND men. While it’s been a good marketing device for a while, women seem to NEED it more than men. Deepen the connection because they can relate to you.

Figures, facts and figures are not as important to women as they are to men. Women would rather hear how someone’s life improved with a product or service than with what percentage. Consider making your copy more story-oriented.

Women just don’t care about mechanical details, so spending a lot of time on a product’s features won’t get our attention. YALE STUDY: The ability of university students to program a VCR from written instructions was evaluated. 68% of the men did it on the first try. Only 16% of the women did. My husband thinks I’m kidding when I can’t remember how to use one of the 5 remotes to operate TV versus DVD versus radio versus Tivo. It’s enough to make my head spin.

Women love to give their opinions and give our opinions … contests, contests, polls, essays … we love it! Therefore, the use of interactive media works very well to hook women.

Give him advice that he can use without conditions. So infuse your copy with helpful statistics or fascinating facts that you can tell your friends. You want to build a relationship over time. Like dating someone. You don’t just want to get into bed … well, maybe the boy does. But women want to have a romance and you need to build trust.

Know what your values ​​are. Making a difference in the world is a stronger position than looking younger / better (for a man … get it?) Women’s aspirations according to the Gray Advertising Study. Make the world a better place: 85%; See the successful kids 83%; More time for me 82%; Travel 72%: Wealth 62%; Attractive 53%; Race 48%.

Plus, women like to know that their business is meant to make a difference. You like to know that you are involved in outreach programs beyond making money. So if you donate to a cause, please let them know.

This is the third in a five-part series on how to market to women. Next week we will talk about the fourth factor in the marketing process aimed at women: THE AFTER FACTOR.

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