Digital Marketing

Tips on how to write SEO friendly content

Writing for the web is a daunting task that you have to be prepared for. You can’t just sit down and write down the first idea that pops into your head; there are certain rules, regulations, and even laws that you must adhere to in order for your piece to be successfully received. One of those rules is to write SEO friendly content.

Search Engine Optimization, or SEO, is a very effective way to make sure people see your blog post or website based on their keyword searches. This requires a lot of research and time to narrow down the keywords people are searching for. Once you have mastered this, only then can you start writing your article.

Fortunately, there are plenty of tips on how to create SEO-friendly content, and with a few practices you’ll be there in no time. Here are some tips on how to write SEO friendly content.

1. Use signal words

Continuing with what was said above, the first step will be to determine your keywords or keywords. What do you want people to see? What should stand out in your article? You should include these keywords in your title, post body, and meta tags. Make sure you don’t overuse them; many people will realize what you are doing and stop reading immediately.

2. Engage your readers

It’s all very well to say that you should use keywords, but that doesn’t mean your piece should be ungrammatical or boring. Make sure to keep the tone interesting and related to the keywords you have chosen. For example, if your keywords are ‘children’s birthday party services’, then you cannot approach the article as a commercial presentation.

3. Keep it short and sweet

The golden rule for writing SEO friendly content is to keep sentences short and sweet. People don’t like to read too much, and shorter sentences will allow them to absorb information faster. Start each new idea as a new sentence and remember to write in paragraphs. Shorter blocks with short sentences are the best way to draw the reader into the article as a whole.

4. Use an image optimization tool

Images play an important role in how your text will be discovered and read. Your post can’t just be text and no visual cues, this is boring! Readers will scroll to a post with more color. An image optimization tool allows you to resize the image you want to post so that it loads in the same amount of time as the text itself, giving your post a polished look.

5. Check!

Before you post anything, be sure to review your work. Ask yourself if the keywords are in the right places, if your spelling and grammar are correct, and if you got the point across in the first place. It will take you 2 minutes and will make all the difference.

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