Web banner advertising and search engine advertising are two very different online advertising models. Search engine advertising (commonly known as pay-per-click advertising) provides a very simple method of display, as your ad is restricted to text only and there is a limit on the maximum number of characters that can be displayed. use per line The maximum number of lines that can be used in your ad is also restricted.
Search engine advertising offers only a limited amount of text to promote your product or service. Google, for example, in addition to displaying your URL, will only allow you to display 3 lines of text for your ad. The first line displays the title of your ad and is restricted to a maximum of 25 characters. This is followed by two description lines, each restricted to a maximum of 35 characters per line. Clearly, this restricts the amount of information that can be used to promote your product, and you will therefore need to consider your ad content very carefully.
This type of pay-per-click advertising will only allow you to promote a very limited number of sales benefits and offers only limited value, in terms of promoting your product or service.
If the criteria for measuring the success of your online ads include both brand awareness and return on investment, then Internet banner advertising offers a more flexible solution.
Web Banner Advertising allows you to use rich media content in your ads.
Internet banner advertising campaigns will allow you to use rich media, banner display ads. Designs can include your logo, your corporate colors, flash animation and even video. This will allow you to promote your brand image in a similar way to offline advertising, except that the creative content can be even more dynamic and engaging.
Advertising campaigns can include a wide range of different banner shapes and sizes.
Most internet banner ad networks will accept a wide range of different sizes and shapes of web banners and there are no restrictions on the number of words or characters that can be used in your ad. The most common web banner sizes used for advertising campaigns are as follows:
- Banners (468×60 pixels)
- Leaderboards (728 × 90 pixels)
- Skyscraper (120×600 pixels)
- Rectangles (300×250 pixels)
Search engine advertising is an established method of internet advertising, as you only incur a cost when a customer clicks on your ad and visits your website. However, what is not so well known is that web banner advertising can also be purchased on the same basis. The average cost per click for banner ad campaigns compares favorably with pay-per-click advertising. Depending on the type of product or service you want to promote, Internet banner ads may offer a significantly cheaper alternative.