Every aspect of the eCommerce site is important to them, from website speed, product display to checkout and product reviews when it comes to shopping. Studies of online behavior revealed that each shopper’s attitude, intentions, and preferences vary from situation to situation. They have many purchase orientations regarding convenience, choice of style, price, reliability, etc. before sealing any deal. Therefore, it is critical that all retailers consider all behavioral triggers if they want to have an initial online store that meets all shoppers’ conditions.
The following points explain what are those characteristics of an e-commerce website that influence the buying behavior of online customers.
Website design and usability
The visual appearance and usability of a site decide whether a visitor will come to stay or just leave. Clearly, a poorly presented site with a boring outlook will turn them off. Similarly, complicated navigation can make them lose patience. Therefore, retailers should pay as much attention to design as they do to site usability.
Registry
Forced registration or login causes many visitors to back off, even after loading their carts with products because most find the process annoying as too much information is required to enter. While guest checkout is the best way to treat first-time visitors, it’s quite helpful to streamline the required sign-up process for repeat purchases.
Loading time
Customer satisfaction drops every second that a website load time increases. So, to make sure that no visitor returns to search engine from other similar sites as your site is not loading fast, optimize website speed. Ideally, 4-5 second loading time makes them happy.
Payments
Not only the payment, but also the payment options are important in the purchase decision of the customers. It’s about reliability. Many are not convinced not to buy at the transaction stage because there are no trust seals. Therefore, the retailers should make sure that the checkout page has trust badges, naming the payment gateway and also the “Money Back Guarantee” badge can increase the conversion rate expressively.
live chat
Who doesn’t need help buying things online? Many times, visitors want to speak directly with the sales team to clear up confusion about shipping policies, inquire about any products, request a refund, or resolve transaction issues if they arise. Live chat helps them do that, and studies of online purchases also found that live chat features drive repeat purchases.
Customer Reviews
Online shoppers are more calculating than in-store shoppers. They check the reviews, ratings and comments of any product from the first behaviors before finalizing your order. So make sure your site has a proper section on each product page where customers can leave their ratings, reviews, and experiences about a product.
All said and done, if you want to enter the online market and survive with your head held high, then you must follow what your hearts desire. These are the most crucial influencing factors on the eCommerce site that can make or break the buying decision of the visitors. Therefore, you need to incorporate them properly when it comes to creating your own shopping site.