How can you get people to stick with a continuity program and not just join and cancel? I’ve heard this before. Site members are notorious for that. I don’t know firsthand because I haven’t interviewed everyone with membership sites, but for the most part if I had a membership site on my own site and I had to pay a monthly fee, say $20 per month to access all of my recordings. , downloads, transcripts and play buttons, most people would go in, $19.95 and suck it all up, download it to their hard drive and cancel their membership.
Now there are ways to combat that; you could offer different levels of membership. As I might say $19.95 a month and you can only play the audio online. For $29.00 a month you get the transcript. For $59/month or $100/month you get the rights to download the MP3 files.
I interviewed the owner of Success University and they sell a membership site with a lot of audio and video content similar to mine. In the interview I asked them how they prevented that from happening, that was one of my specific questions. What they do is limit the number of downloads so that you can only download two of the programs per month. Very similar to Netflix, the video rental company. When you have a certain membership you have different levels and one level is you can rent one movie a week, a higher level membership can rent four a week. At the highest payment level, you can rent unlimited.
You can also space out your content like Alex Mandossian does and he sells his Teleseminar Secrets and breaks it down into modules and presents the teleseminar as a course, all content live every Monday night. He sometimes he gets 4, 5, 6, 7 hours, so he spaces them out in a system of 8 modules. There are other ways to do this too; These are just some of the things that come to mind.
Or you could say, “Hey, if you’re the type of person who wants it all and you want it all now.” Dan Kennedy had the mother of all deals where he could get each of his products for several thousand dollars. There are people who want that, they want it now and they don’t want it dripping, they don’t want to wait every Monday to listen to the content. They want everything now and it is a challenge.