Review Invite
When it comes to obtaining reviews, one of the best ways to generate them is through text message or email. These methods allow you to customize the invitation to each customer and encourage them to share their experience in a way that’s personal and relevant. Using review invites is an effective way to grow your business’s reputation and drive more traffic to your website.
A review invitation is a button or link that is attached to the bottom, side, or top of your website. It leads to a form that asks your customers to write a review or testimonial about their experience with your company. The review invitation should have a call-to-action (CTA) that clearly states what you would like them to do and directs them to the place where they can do so. This method is very effective and can help you gain more 5-star reviews online.
Providing a clear CTA is vital to the success of your invite reviews generation strategy. A good example is a review request from Biscuiteers, which uses a simple, short email that encourages their customers to leave feedback. The email is also consistent with their branding and visual style, which helps to draw the customer in and increase conversion rates.
How to Send a Review Invite
You can create and upload a list of customer emails to a review-generating tool, such as Widewail, that will automatically trigger a review invitation for each eligible customer. This allows you to automate your review generation and reduce the amount of manual work that is required of your team. You can even sync your CRM or POS with Widewail so that review requests are sent automatically based on pre-set trigger events, such as a sale, product delivery, or resident tour. This set-it-and-forget-it approach makes it easy for you to get more 5-star reviews online while freeing up time for your team to focus on other business needs.
Another great way to increase the number of reviews that you receive is by incorporating rich snippets on your website. These are special markups that tell search engines which reviews to display, and they can boost the visibility of your business’s ratings in the results pages of Google, Bing, and Yahoo.
In order for your business to use rich snippets, you must have an active Yext account and provide a valid review generation URL. If you don’t have an account, you can create one by following the steps outlined in Adding a Review Generation URL to Your Yext Listing.
It’s important to note that if you want to use rich snippets on your site, it is against Google’s terms of service to display reviews that have been aggregated from other websites. Therefore, it’s essential that you only use reviews that have been written directly by your customers. Also, make sure to respond to any reviews that you receive as this shows your customers that you value their feedback and are actively listening to them.