Without a doubt, a website has become the most important tool that makes companies achieve success in their online ventures. Once you’re done with website development, the next step involves managing your site. And the most essential metric that needs your attention is the conversion rate. While you have good traffic to your website if your conversion rate is low, you cannot make revenue or profit in your business.
WordPress a suitable option to improve the conversion rate
For any business website, more than generating great traffic to your site, what matters is converting your website traffic into potential leads. In simple words, for any website to succeed, it is crucial that the visitors stay on the site and eventually become a member of the site or buy something from the site.
WordPress is a powerful CMS (content management system) that is widely used by website builders to manage content. Furthermore, it comes with various plugins that you can install on your WP site to increase the conversion rate, making it a perfect option to execute the conversion rate optimization process effectively.
Top 3 WordPress Plugins to Increase Conversion
1.WP SuperCache
If your site load is good, your site will definitely get a higher conversion rate. According to various studies, visitors do not like to spend more than a few seconds on a website. Therefore, if your site is slow to load, you will lose visitors who could have converted into potential customers. So in case you are running a lot of bulky scripts on your website, just get a WP SuperCache plugin. This plugin modifies few but significant settings that affect the overall load time of your site.
2. WP Super Popup
Well, who doesn’t like to have a pop-up message or an advertisement on the website? Almost all the website owners have popups or ads on their website as it helps them earn profit from third parties. But, for most of the users, the pop-ups can be annoying at times. A viable alternative is to install: WP Super Popup. This plugin helps give website owners more control over designing a stylish popup that can engage their visitors. Also, this plugin helps to improve the boredom of your existing popup ads by changing them to a lightbox style popup type.
3.Google Website Optimizer Plugin
This plugin integrates Google Website Optimizer into your WP site: webpages and blogs. Although, it may take efforts to set up, but the results are definitely worth the efforts you have put in. This plugin basically embeds the website optimizer code into your website posts and pages. This code helps track whether the content on your site is unique.
Visitors prefer to read highly engaging content, and search engine crawlers will only rank webpages that contain unique content higher. So, make sure to install the Google Website Optimizer plugin today, if you want to increase the conversion rate of your website.
The most important factor driving a website towards success is a higher conversion rate. If you consider installing the WP plugins mentioned above, you will likely see a higher conversion rate.