Mobile site design is not the same as desktop design
While some people can design and build websites, the fact is that designing a mobile website is much different. There are differences in how the web is accessed, the small size of a phone screen, and the customer situation. These include the following:
-A mobile phone is the most personal communication device someone owns. And, the device has limitations compared to your desktop computer.
-the client’s situation is one in which he/she is on the road. There is no time to leisurely surf the web at home. A person on the go is looking for specific information that is relevant to their immediate needs.
Given these differences, these are the four must-have elements of mobile website design.
1. Contact call button.
When your customers are on the phone, they need to get relevant information as quickly and easily as possible. The first thing they probably want is a way to contact you now. If they are on the go, it may not be easy for them to write down or memorize your phone number. Instead, it’s smarter to have a contact call button on your site.
For example, if you are a pizza restaurant, you want this call button on the home page. If you are a dentist, please post this button on the home page. Make this feature prominent and easy to find.
2. Map
A Google map is always essential when someone tries to visit your business. They can read an address on your site, but it’s a much faster read if they know where you are in relation to a street junction or an area your customer might recognize. Think about the customer’s needs first when you’re designing your mobile site.
3. Driving directions
It sounds obvious, but many businesses forget to make it easy for customers to get driving directions on site. You don’t want your customers to have to leave your website to get driving directions. It can be done right there, right now.
4. Automatic redirection to PC website
You can have your mobile website detect if your customer is on a computer or a mobile device. You want your customer to have the best experience with your business. A desktop computer website has been designed for the Internet. A mobile website should be designed for the mobile web.
Does your website have these features when you display it on your phone?
Take out your mobile phone and type in the web address of your business.
When your website is displayed on the phone, what does it see? If your website is slow to load, or is too hard to read, or if it takes more than three clicks to get to any part of your site, you have a problem.
Most likely the reality is that you do not have a mobile website. All you have is your current website appearing on your phone.
And, by not being respectful of your customers, you are missing out on sales. A recent study of mobile web users found that two-thirds of their site experiences were unfavorable and that four in ten would likely visit a competitor’s site.
In short, before you add these key features to your current website, seize the day and build your own mobile website. And instead of trying to do it yourself, find a mobile site builder who is an expert in designing custom mobile sites.