The term SEO (aka Search Engine Optimization) is explanatory and has already gained more than enough importance in the previous years. Now, the time has changed and traditional SEO strategies and techniques are not working in current and future years.
According to different experiments and surveys, it is clear that traditional SEO approaches do not have the same impact on website visibility and some of them are already ignored by most of the recommended search engines: Google, Yahoo and MSN.
On the other hand, Google, the foremost entity in SEO that always gets a lot of attention from SEO specialists, continually changes its search algorithms and refines its results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning, Google is yet to come with more algorithms.
Regardless of what we consider a warning or an alert, we must change our work phenomenon and move to the next level of branding and promotions. user experience.
Just like web design, SEO also considers user experience as an important factor in getting more visits and a better conversion rate. From now on, SEO is not just used for branding but transformed into better user experience and technical lead generation.
Search Engine Optimization in 2016
As we all know, traditional SEO is already history, and several seo specialists It has already improved its strategies based on Google’s algorithms and updates. But is this act acceptable?
Rapidly changing strategies and techniques, neither a perfect nor an acceptable solution. We need solutions that are sufficiently rigid and valuable.
What we have to do in 2016 –
Think of SEO as Search Experience Optimization
In the coming year 2016, we should consider SEO as search experience optimization (SXO) and work accordingly. While earlier, we prepare our strategies and techniques according to different search engines, now onwards, we need to prepare them according to the target audience, who is going to search.
Search engine optimization tends towards optimizing the search experience, which depends solely on the user’s perception of how users will react to a search result or how they will search for a particular query.
Taking Search Experience Optimization (SXO) into account, for branding and promotions, will tend to higher conversion, better engagement, and more visits, but that’s not so sure. Because what we think is not always necessary to work. So, do more relevant, long-tail keyword research and focus on the user experience rather than the search engine experience.
More content means more visibility
Google’s hummingbird update warns us that there will be more content in the coming years. The statement “Content is king” comes true and content marketing will lead SEO campaigns. More content means more visibility and more visibility means better coverage.
Content marketing is not a new technique in SEO. seo specialists We’ve been using this since the beginning, but the placement and proportions have always varied according to Google’s needs and updates.
On the other hand, content marketing is a great technique to grab more attention, but you need more focus and more commitment when writing genuine and eye-catching content. Content writing involves: catchy headlines, proper keyword placement (especially within the first 20 words), keyword density, use of plain language, and more.
Content marketing contains: PPT and PDF distributions, articles, blogs, guest blogs, classified ads, etc.
Capture the local market for better business
To increase the scope of a business, foundation rigidity is required. And for rigidity, it is essential to capture a sufficient proportion of the local market. Once a business is established in the local market, it is easy for SEO specialists to spread the reach of that business in the international market.
Traditional promotional techniques will work here too, but with new outfits like: where previously, we usually placed a classified on different portals with the least amount of content and without the proper layout of text, now we need to focus on the right placement, enough amount of content along with relevant graphics and appropriate contact details.
SEO works like lead generation
Search engine optimization outperforms pay-per-click in a number of ways, including more visibility, better coverage, and a lower bounce rate. Generally, SEO beginners think that PPC is the backbone of direct leads or lead generation, but that is not entirely true.
Lead generation simply depends on better user engagement and experience.
A better user interface tends to better results
Responsive UI/UX always helps a website get better click-through rate while different solutions for different platforms always set the performance.
Based on the different statistics, it is clear that the user wants a single solution for multiple platforms, rather than multiple solutions for multiple platforms. Today, users access everything through their smartphones and if a website is accessible across different devices, it will have a better chance of capturing a user’s attention. Although the content always leads, but we cannot neglect the effectiveness of responsive web design and after announcing “Mobilegeddon”, it is an essential aspect to get a better ranking in mobile searches.