Prioritize quality over quantity.

Most small business owners go overboard when creating and designing their website. Most of the time, they want to include all the features of their products on all the pages they want to create, even though they don’t have enough budget to do so. Actually, that’s fine. Small businesses should focus more on quality than quantity.

For starters, it is better for them to build a high-quality website than to spend their resources on having a big site. The reason is that start-ups need to save money and not immediately spend on building something big. In addition, they will be able to have more time, energy and cash to build other important parts such as the following:

  • Make the site load as fast as 3 seconds max.
  • Making it responsive so it looks great on all mobile devices.
  • Making it informative for customers.

Make a strong and visible CTA or call to action.

A website can be thought of as a salesperson, whose job it is to generate more leads for the business. This can only be done with the use of a strong and visible CTA. Calls to action are most effective when they come in the form of incentives, as they give potential customers a reason to continue to the next step and make a purchase.

An image can convey a message more effectively than words.

Websites that generate a lot of leads use content and media like images and videos to make your business known to viewers. While some are great at creating content, they forget about the media aspect which is just as important. Images can sell products/services much better than written content. Some examples are the following:

  • Restaurant businesses will get visitors more interested in their food with images of their menu.
  • Law firms should include photos of their employees to gain the trust of potential clients.
  • Clothing stores must display images of all clothing available on their site.

Images are effective in selling products and can influence consumers to make a decision about whether they would choose to buy from your company or from a competitor.

Try to think like customers do.

When designing a small business website, the simplest but most important thing to address is what information customers need or want when they land on a site. Fulfilling this need will help businesses create the foundation on which they will build their website. However, you do not need to worry if you are wondering if you are trying to do this.

Perhaps they can ask their current customers if they have tried to visit your website in the last few months. If they ever did, they can ask about the information they were trying to find on the site. This will make them discover the type of content that they need to include on their website.