In today’s business world, competition is plentiful. Every company is always thinking of new ways, methods/techniques to generate profit. For the same reason, you need to have customer data, which will give your company a great advantage and competitive advantage when investing in marketing campaigns. In this article, let’s first focus on the best way to measure technology purchase intent and its many benefits.
intent data
The name “Intent Data” is self explanatory. But for starters, it’s behavioral information collected about various online activities of a customer. They can be taken into account and influenced to buy products or opt for services of a Company.
The best way to measure technology purchase intent
Let’s imagine that you are an entrepreneur with a business related to technical products or technical services. Your company is already well established in the market and has a set of product/service loyalists. It is well understood, before buying a product or opting for a service, the decisions of your consumers will tend to be influenced by marketing campaigns or reading reviews. They convey their pre-purchase decisions through various activities, such as posting comments on forums and social media platforms. This information, when compiled, becomes big data. However, this technical intent data can be properly broken down into various stages using analytics platforms, marketing automation, and other techniques to determine the customer’s decision to purchase or order a service.
There are many types of technology purchase intent and you need to select the perfect type for your business. For example, the most popular technology lists are the following:
- List of IBM users
- NetSuite User List
- List of companies that use Office 365
- VMware Customer Database
And more.
You must select the type of technological intent that is in conjunction with your business. Keep in mind that selecting the right intent can lead to the best returns for your business.
Benefits of buying technology lists
A. Knowledge about the stages of purchase
Two decades ago, sales revolved around old marketing tactics and providing information about existing products to customers. The sales department would have limited information about the customer’s buying behavior. His sales team used to wait for a customer to fill out a form to identify sales decisions. With intention, it has become easy to discover the stages of a customer’s buying movement.
B. Marketing campaigns
In the old methods, it is only after investing in marketing campaigns; could get insights on customer engagement.
By leveraging this data, you can gain insight into preferred new technologies in your industry, investment areas, and customer buying stages. This will help you recognize new marketing opportunities. Since you can get minute details of your customer’s behavior, it can be easy for you to design new products or make changes to services. Your sales team can design the perfect marketing strategy to reach your target audience and ensure successful lead generation.
C. Reduce changes in the behavior of your loyalists
There was a time when rival companies used to poach their competitors’ star employees. These days, every company in the industry is interested in gaining new customers. Even if it means poaching the loyal customers of your rival companies. By making use of intent, you can determine the signs that signify a decline in sales of a particular product or service from your business. The sales team can then take alternative solutions by identifying the needs of the respective customers and retaining the customers.
conclusion
Selling a product to customers or getting a prospect to opt into your company’s service has become a challenge and this has become a huge challenge across all industries. Selecting the best list among tech intent can help your marketing team understand the current thoughts, requirements, and buying sensitivities of not only loyal customers, but potential new customers as well. You can gain valuable insights from the buying journey of the new and existing customer.
Unlike traditional marketing campaigns, which can cost more, the prepared tech intent list typically contains information about customers who are trustworthy and responsive. Data can help your business achieve increased sales, increase marketing performance, and get the best results from marketing campaigns.