Responsibilities of an art studio and its impact on the production of a game.
Within the entire structure of a game development studio, building a good team and effective planning is essential for any project.
Pre-production is a crucial time when game design decisions will reflect the final result.
A fundamental part of this planning is the choice of the graphic characteristics of the project, where the function of a video game studio goes beyond the design of efficient mechanics and opens space for the creation of a visual identity that must reflect the objectives of the project. at first sight.
Regardless of the platform where the project will be released, the visual identity represents the player’s entrance into the world that is presented to him, it is by this element that the player identifies with the atmosphere, becomes familiar with the setting and the plot and becomes The main immersion tool that the game can offer.
All this process of visual creation is in the hands of the artwork studio and its professionals dedicated to artistic visual creation, responsible for the art of video games. The main function of the designer is the creation of interface-mediated communication within the game, as in any work that uses design concepts, the function of the art studio is to convey information visually and interactively to the player.
Development of New Rendering Technologies
Over the years, the technology surrounding the world of gaming has grown faster and faster, with new possibilities for more engaging and interactive visual simulation. The development of new engines, new production tools and the application of concepts of art in productions, brings the game industry closer and closer to giants like the film industry, for example, in terms of investments, profits and media awareness. .
The responsibility of an art studio in defining the visual identity of the project is immense, defining color palettes, styles and compositions within the design concepts directly influences the player’s experience.
It’s the visual communication that tells the player if a stage element can be explosive, or if a character is an ally, neutral, or villain, plus a lot of self-explanatory information that saves time and makes the experience smoother.
Independent game studio
Acting against the grain of the big producers, small independent game development studios take visual appeal on the back burner and focus on gameplay and a consistently satisfying player experience.
Using retro styles, taking advantage of already established mechanics, games from categories such as 2d beat ups and side scrolling are becoming more common, especially on mobile platforms, Android itself has become the main way to independently produce and publish games. .
In the early days of the gaming industry, games were created solely by programmers who understood absolutely nothing about design or visual arts, leaving these games looking raw and with little to no environmental interaction with the player.
Today, even these new retro-style games come with visual elements that place the player in the game and ensure a more complete and immersive experience.