We know how important it is for our companies to unite people so that we can continue to build businesses, sell more and align employees with company strategy and reward excellent performance.

So how do we develop a proactive approach, keeping your target audience connected and inspired while acknowledging that travel and meeting budgets have shrunk so dramatically?

I’m going to help you answer this question by breaking down and explaining three powerful technologies that stand out in the solution mix:

  1. web casting or what I call web broadcasting
  2. web conferencing and
  3. digital cinema

Today we’ll take a brief look at Web Broadcasting and I’ll blog about the other two solutions in the coming days.

What is webcasting?

Web Broadcasting is a cost-effective and dynamic way to host your meetings, presentations, strategic messaging and training, and build your knowledge base on the web.

Web Broadcasting uses rich media technology. This means your audience will see and hear live video, audio, and graphics from a computer (including software applications), all on a neatly packaged, branded screen right on their desktop using any standard browser.

Three forms of communication (audio, visual, and kinesthetic) play a unique role in the ability to communicate and learn.

Web Broadcasting incorporates these three ways of processing information, as well as interactivity and user-controlled navigation options.

In real time or on demand, you choose

Capturing events as they occur and delivering them to end users over the web, either in real time or on demand through any web browser, is an ideal solution for sales, marketing, training and development.

Here is a snapshot of how it works.

  • A webcast specialist will show up at your meeting or in your office with a special computer.
  • Video, audio, and graphics will be fed into the computer and synced and encoded for the web. If the meeting is to be broadcast live, the media is streamed over the Internet and delivered to your audience.
  • The meeting can also be recorded and uploaded for on-demand viewing, and you can even create a CD minutes after the presentation to distribute or sell to attendees.

15 Benefits of Webcasting

  1. Increase the reach and availability of your information by making presentations available to those who cannot attend
  2. Reduce travel, work interruption and downtime
  3. Drive retention, collaboration and team morale
  4. Enhance your attendee experience with online presentation catalogs
  5. Brand your presentations using your logos, colors and messages
  6. Review a real-time record of what happened
  7. Link the handout materials to the full presentation, including audio, video, and graphics.
  8. Reach a wider audience to foster synergy
  9. Get everyone on the same page at the same time
  10. Let attendees walk away with meeting content as a reference: slides, video, and audio all in one
  11. Automatically keep track of completed questions and answers and surveys
  12. Record meetings where it is impossible for everyone to attend
  13. Go to a large group when you can’t or don’t want to get everyone in one room
  14. Simultaneously address people in multiple locations
  15. Create an online business development or training knowledge base

Popular events for webcast

  • Conferences, keynote speeches, general sessions, work sessions and poster sessions
  • Corporate meetings and presentations.
  • Training seminars including software
  • Trade shows and supplier presentations
  • Forums and listening sessions
  • Live Stream Special Events

In short, webcasting provides a cost-effective and easy means of communicating with your target audience without having to meet. You can also build a knowledge base for marketing, business development, and training. You can also extend the reach of your meetings and special events for those who couldn’t make it.

A cordial greeting,

Roberto S. Grossman
http://www.focuscreative.com