price floral arrangements
Whether you design and sell floral arrangements to individuals or business clients, effective pricing strategies are crucial to the success of your business. The retail price of an arrangement must cover all supply and labor costs, plus a margin for profit. In addition, your prices must reflect the value of your time and your skills.
floral arrangements near me are designed to suit a variety of events and moods, so it is important to convey your client’s style and mood preferences to your floral designers at the beginning of the planning process. Choosing colors and flowers that reflect the occasion, such as spring flowers for weddings or chrysanthemums and daisies in cheerful shades for get well bouquets, helps create the right energy and mood.
Balance is the visual flow of an arrangement that draws and holds the viewer’s attention. This can be achieved through a number of means, including a focal point, rhythm, and harmony. A focal point draws the eye into the center of the design and is usually a larger, more colorful bloom or an interesting texture. Rhythm is the movement of the eye across and around the design from the center to the edges and back again. And harmony is the pleasing combination of colors, shapes, lines, and textures in an arrangement.
How do you price floral arrangements for different events?
Another key factor is proportion, which relates to the size relationship of one element in the arrangement to its settings and surrounding area. For example, a small floral design placed in a large room may be easily overlooked. Conversely, a tall floral design placed in a short vase may overwhelm the space.
In terms of the overall look of an arrangement, you can achieve a more balanced design by varying the heights of different elements and using a mix of flower types. For example, adding a few stems of a more expensive, showy flower, like peonies or David Austin roses, can elevate the overall look and feel of an arrangement without pushing its budget.
Recipes help you control your costs by allowing you to set an allowance for container and other supplies and then calculate your labor charge on that amount. This helps ensure you make a profit on every sale and gives your floral designers the freedom to express their creativity while still maintaining a predetermined price range for each arrangement.
If you use a software system, such as True Client Pro, that includes recipes for every arrangement you offer, your floral designers can follow the same formula each time to calculate an accurate total cost. This also makes it easier for them to train new staff members in your shop to understand and use this method of calculating and pricing. A good goal is to have a 70% profit margin for each arrangement, which includes fresh product, hard goods and labor. This is a standard percentage that most flower shops apply to their pricing structure. However, you may find other percentages that work better for your particular situation.