‘Reverse marketing strategy’ is something that gets talked about a lot, but that doesn’t necessarily mean you know what it means. It’s a strategy that is being used around the world by innovative marketing managers. If you want to know what it is and how you can use it, you have to keep reading.
What is reverse marketing?
This is a marketing strategy that does not use the traditional concept of marketing at all. Instead of telling people to buy a product or service, a business using reverse marketing will do no such thing. It uses ‘pull’ to market its products. While other companies that use traditional marketing strategies tell people why their products are great and why they should be used, a company that uses reverse marketing will do no such thing. Basically, reverse marketing provides answers or solutions to problems or issues, but does not tell people at any point that your products are the solution. Many of these marketing ad campaigns have been very successful.
Why does it work?
Now it may seem strange to many people why such a marketing strategy should work. Why should people buy a product when the company doesn’t clearly tell them that they are good enough to buy? Well, that seems to be the crux of the matter.
The truth is, not many people like to be told what they should be doing. Most of the marketing campaigns shown in popular media are centered on the premise that people need to be told what to do, what products to buy, how they should look, etc. Also, many of them use the ‘threat strategy’. This is a strategy that most beauty companies use. Basically, their ads tell women how ugly they look and how they should use a particular cream to improve their external appearance and make their lives more beautiful. You can probably think of at least 20 such ads right now. This is why reverse marketing works. It does not tell people to use a certain product. For example, ads for Dove, the beauty soap company, tell women that they are beautiful on their own. When more and more women go out and buy Dove, that’s reverse marketing in action! Sometimes you may not even know that a particular marketing campaign is using reverse strategies, that’s how smart you can be!
Using reverse marketing strategies
The main thing to remember when using this special marketing strategy is that you should never consider people stupid. Rather, play on their good qualities and they will come to you. That’s all it is!