There is a simple process you must follow for a successful permission email marketing campaign. The steps are the following:

  1. Use permission-based email software, where you can easily create newsletters, manage your subscriptions, unsubscribe, bounce, and keep track of statistics. Some of the best known are i-Contact, Mail Chimp, Subscribermail, and Constant Contact. They all provide tools to help you be successful in your email marketing campaigns. Check them out and make sure they fit your needs.
  2. Decide on the type of communication and the frequency with which it will be sent. The market recommends sending at least one monthly newsletter. You can also send multiple newsletters or send promotional messages that offer discounts or a coupon. The best day of the week for B2B emails is Tuesday or Wednesday between 8 and 9 am, for B2C the best option is the weekend around noon.
  3. Add a signup form to your website to collect subscribers and add lists of existing subscribers and customers who have already requested your communications. The more information you include in your form, the more difficult it will be to collect data. Be sure to at least ask for first and last name and email address.
  4. Create an attractive and effective email template, either by using the services of your email software company, your in-house design team, or by using a design company. Predesigned templates provide consistency and can be created easily and inexpensively.
  5. Develop quality content for your newsletter and / or messages and send it to your list (s). Keep sending your newsletters and promotions constantly by creating an editorial calendar. Creating an editorial calendar is very important, don’t leave topics and content until the last minute.

By providing quality and relevant information, you will see your online sales increase, keep your brand on the minds of your customers, and build strong relationships with them.