Network marketing has entered a new era, a brighter era. Once upon a time, network marketers endured a certain level of scorn and ridicule. Much of this came from bad network marketing companies that did not operate ethically. Much of this also came from the way network marketers did their business. Fortunately, that was then and today is the day the Internet has changed everything.
First, network marketing has become a formula that works. The network marketing formula is now in line with the principles and practices of attraction and relationship-based marketing principles adopted by major corporations around the world. Second, the Internet has enabled network marketers to share their passions and opportunities in a way that does not require interruptions or hassles. If there was one thing that ruined network marketing more than anything else, it would have to be the litany of interruptions and annoyances that used to accompany it.
Now you have the opportunity to position yourself by offering the information people want in a way that helps them find it when they want it. There are many ways to do this; even offer keyword optimized content, but for the network marketer, social media marketing offers an even more powerful way to achieve this end. Once you start gathering connections, you have a direct line to people who are interested in your niche and can serve them content without having to wait for them to Google you and without hoping that they will find you in search engines. Struggling to get to the top of the search engines takes time and energy, but using social media marketing to help your target audience “connect” to what you have to offer as you offer it.
You can find the people you most need to connect and communicate with by how they align on Facebook. You can search for a number of interests, and you can join groups that are specifically meant to speak to people who have certain interests. By aligning your activities with your company and niche, you ensure that the people you spend time talking to are people who will want to support you and be passionate about doing what you are doing. Best of all, you are no longer limited to everyone within range of the area you can reasonably drive through. You can talk to people from all over the country, from all over the world!
The Internet also gives you an advantage when it comes to managing your equipment. You can set up a forum just for them, use social media to keep in touch, and use a dedicated website to offer leadership and training. The number one reason network marketing teams fail is a lack of sponsor leadership. If you can mitigate that and provide that leadership in a time-efficient manner, you will have the edge you need to ensure success. A forum, by the way, is easy and free thanks to sites like phpBB3.
All of this works perfectly when you think of network marketing in a whole new way. Think of it as it was meant to be – a powerful way to build relationships that create something positive for everyone involved. Then you can use all of these powerful tools to achieve the strong relational end that strong, integrity-filled network marketing companies envisioned from the beginning. This is an exciting time, so if you’re not already involved with a network marketing company, get on board!