The latest in auto industry news is that Nissan has big plans. Just as the Indian car market heats up, one of the world’s leading automakers, Nissan, has made some big plans. Nissan Motor India SA Lts. has opened a new corporate office. The location is T. Nagar, Chennal. The person in command of the leadership will be Kiminobu Tokuyama. Also present at the opening were representatives of the Nissan association, Renault Nissan Automotive India Private.
Nissan has big plans. One of them is the fact that they will cover 85 per cent of the Indian market by the year 2012. This will evolve as a result of the proposed 11 operating dealerships being ready by the end of this year. This number is expected to grow to 55 dealers within two years.
Another big goal that Nissan hopes to achieve is export. Next year, the automaker plans to outsource $20 million worth of components and double this amount in two years. Along with this goal, Nissan plans to export cars. They plan to export to countries up to 100 worldwide.
According to auto industry news, Nissan will start producing the Global Compact car at its Indian facility next year. Nissan has made it clear that they plan to be a major player in the Indian market just as they have been in the United States and other countries. Production of the compact car will take place at its new corporate facility in India. The 10,000-square-foot building will offer employment to 56 people. Another goal is to nearly double this number by next year. The new facility offers all the latest. This, along with artistic interiors and open workstations, will help the culture promote an open feeling and spread friendship.
Nissan is proud to offer nine new models in India. The fact that they are opening with this many models indicates that they are entering this new market where they know they will be successful.
Nissan currently has 5.5 percent of the car market. Their plans are to increase this number by opening additional Indian dealerships along with a lineup of new models. A hatchback, built on the V platform, will be the entry car for the Indian market. Nissan will also offer two other cars, one of which is a utility vehicle and the other a sedan. They point out that there are no plans to offer segment A initially.
Perhaps the competition will be offered mostly with the low-cost manufacturing of the compact model while there will also be luxury cars. These will be supplemented by commercial vehicles that will be lighter in build. Just six months ago, it was unclear how the manufacturer would attack the changing market. They have cleared doubts among the rest of the manufacturers after announcing their future plans.