Why is vlogging the most powerful tool for branding?
Since the rise of the digital age, consumers have begun to recognize the quality of information related to different personalized brands.
For this reason, brands explore the means to address this need by identifying ways to convey their promotional messages through contemporary forms of communication.
Combined with that, in recent years, consumers have developed a habit of engaging in discussions via media platforms to exchange opinions and information with other people.
Given this activity, new platforms have been created, such as blogs, which facilitate these discussions.
In conclusion, vlogging has become an essential element of current brand communication plans and a driving force shaping the new era of marketing.
What is vlogging?
According to Wikipedia, a vlog is a type of blog that uses video as a means of communication. Vlog uploads (“video blog”) often incorporate an “embedded video or link” and the content is enriched with engaging text and images. This type of video has become very common on the YouTube channel.
Vloggers along with their audience constantly diversify the teen social media scene and their experience. His rise is tied to the large number of loyal followers popular vloggers have, which even defies the impact of traditional media. There are many other benefits of vlogging.
Why has vlogging become a digital trend?
To get a broader idea of the role YouTube has gained in everyday consumer life, let’s go over a few key numbers.
Approximately 1 billion people use YouTube, which is one in three people who use the Internet. Every day, users spend a total of millions of hours watching videos and consequently generate millions of views.
The main YouTube users are within the age group of “18-34 and 18-49” in a much higher percentage than those targeted through television; 40% of them click on it through their mobile phones.
Based on the 2015 trends, marketers have identified the need to connect with vloggers and begin cooperating with them to promote their brands.
A new medium for the field of marketing and advertising has been identified through the practice and growth of vlogging. Vloggers, who mainly belong to the younger age group, create videos in which they appear in their personal surroundings showing elements of a common day in their life. Not only can brands collaborate with vloggers for advertising, they can also create their own branded “vlogging channels.”
Numerous companies and brands have started using vloggers and taking advantage of their huge exposure and millions of subscribers on YouTube.
This implies that brands recognize the power of this new tool and the fact that these young stars are transforming the way consumers interact and report online.
This is a reminder that YouTube as a channel is not the main reason for the creation of this trend, but the expansion of the use of mobile devices and the fact that consumers need clear and honest data on the benefits of products and brands. .
In conclusion, video is essential for the communication of your brand that will allow your brand to be oriented to a large group of people. Starting a vlog is easy and affordable.
You can start vlogging with your phone without investing a lot of money. All you need is a phone holder to record high-quality videos.
Why should a brand participate in vlogs?
Before deciding to incorporate a vlog into your brand communication strategy, the brand management team should know the reasons for considering this new platform.
Audience scope and content
Vlogger YouTube channels can provide a boost to reach a large audience that other platforms might not have been able to serve.
Also, in terms of content, it is an opportunity for brands to provide product information in any creative way they want along with information from the vlogger.
Vloggers are creating organic content that drives consumers to act. This new content marketing tool is of value to brands and businesses to unleash the creativity of vlog owners.
In addition, they allow them to communicate with their audience in the way they are used to so that brands get the most out of it.
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